Most drivers who spring for a midsize sedan have high expectations of ride quality. No doubt, there are several contenders in the segment that deliver, but few have been as highly lauded as the next-generation 2016 Kia Optima when it comes to taking that sacred experience and taking it to the next level.

For the new model year, the Optima comes with retuned suspension and steering, providing a ride that is compliant as well as fun. That level of focus and thrill can only be described as transcendental, and some drivers find themselves in a happy little headspace called "The Zone" when they drive it. Kia even put out an ad to that effect.

You can see it below.

Whether you're looking for a car that puts you in that special place, or if you want to learn more about our new Kia lineup, our Reno, NV dealership would be pleased to help. Contact us at your convenience to learn more or to set up a test drive.

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